Categories: Social Media Management, Contests / Giveaways, Photography / Videography
Outreach Channels: Facebook
Maybank started operations in Singapore in December 1960 as a fully licensed commercial bank, with its first branch at South Bridge Road. Today, Maybank’s service locations in Singapore help to meet the banking and financial needs of corporations and individuals alike.
With an average of 2 posts per day and ongoing contests and giveaways, Maybank has taken a more active role in engaging its existing customers via social media. Detailed analysis of consumer habits of Maybank’s fans on Facebook has helped Maybank to tweak its content to make them more relevant.
Envis8ge also helmed Maybank Singapore’s first ‘live’ stream video on Facebook, coordinating with Maybank’s other social pages around the region and bringing attention to its global empowering Youth program.
Maybank Singapore saw a 2X increase in daily engaged users and 104% increase in daily total reach after 4 months. It’s first ‘live’ video on Facebook was well received, and paved the way for greater exploration on the social front.