Have you ever noticed that Facebook ads on your newsfeed tend to be text clutter-free?
That’s because Facebook Ads has a rule that says no more than 20% of an ad image can contain text. That makes its tricky for many designers when creating an image for a Facebook Ad.
Here’s how the Facebook Text Overlay Rule works. Each image is divided into 25 equal squares (shown below). Facebook then tries to identify the number of squares which have text. If the number of squares is more than 6 squares (ie more than 20% of image), Facebook will deem that the image has too much text.
You can check your images using Facebook text overlay tool here: https://www.facebook.com/ads/tools/text_overlay
What happens when you have too much text in an image? Facebook would limit the reach of your ads, which basically means you’re throwing money down the drain.
Sometimes, Facebook might deem your image to have too much text even though that’s not the case. Facebook isn’t perfect in detecting text, and might consider parts of your image as text.
If this happens, consider reducing the number of squares with text even furthur. If that doesn’t work, you can also manually request Facebook to review your ad image during the ad creation process.