Key Social Media & Marketing milestones
- VECUA Honey X Tokyu Hands promotional activities
- Influencer Engagement & Party
- 228% increase in Facebook Page ‘Likes’ and 152% increase in Instagram posts in 3 weeks
- 300% increase in sales during campaign period
VECUA Honey is a relatively unknown brand in Singapore. Working with VECUA Honey and Tokyu Hands in online/offline promotional activities, we achieved a 228% increase in Facebook Page ‘Likes’ and 152% increase in Instagram posts with #vecuahoneysg, within a span of 3 weeks. The campaign included Influencer engagement, makeover demostrations, caricature doodling coupled with product introduction and live updates. This resulted in greater visibility and a 300% increase in sales during the campaign period. Bloggers continued to review VECUA Honey and talked about the campaign on various social sites such as Clozette, Facebook, Instagram and Blogs.