Key Social Media & Marketing milestones
- Facebook content curation and engagement
- Facebook contest management
- 2X increase in daily engaged users after 4 months
- 104% increase in daily total reach
With an average of 2 posts per day and ongoing contests and giveaways, Maybank is taking a more active role in engaging its existing customers via social media. Detailed analysis of consumer habits of Maybank’s fans on Facebook has helped Maybank to tweak its content to make them more relevant. Maybank has seen its reach and engagement increase significantly.